Words to live by


“I look at business as a kind of flirting. If you’re looking to create a relationship with the consumer, you have to go through this process of courtship. It’s no different than being picked up in a bar.”
— Nick Graham, founder, Joe Boxer

“Every business has its challenges, its times of bad luck and good luck, and you have to learn to deal with them unemotionally, while also recognizing the emotional implications.”
— Leslie Dan, founder and chairman, Novopharm

“I often ask people in our company to think about what they have done to earn the trust of those around them. What kind of clients questions are you a superb answer to? If you were put up on eBay, who would bid for you?”
— Brian Fetherstonhaugh, CEO, OgilvyOne Worldwide

“If you choose a job you’re passionate about, it will feel like you’ve never worked a day in your life. Another way to get that feeling is to go on welfare.”
— Joel Cohen, co-executive producer, The Simpsons