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Marketing and Public relations coordinator

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Santé Cannabis

Marketing and Public relations coordinator

Santé Cannabis Montreal (Region), Quebec

Communications and marketing
Reference : PR - Marketing
Posted + 30 days ago | Still Open
Permanent Full time As soon as possible

DESCRIPTION

Santé Cannabis is Canada’s leading medical cannabis clinic and contract research organization specializing in cannabis research. With legalization about to come into effect in Canada, we are seeking an experienced PR Coordinator to support us in sharing and developing our key messages while increasing our patient recruitment for our ongoing trials.
We are seeking a Public Relations Coordinator (PR Coordinator) to nurture a strong industry network, increase awareness and develop our corporate image by developing and executing effective communication and media relations programs. The ideal candidate will have Quebec-based PR experience and be able to react quickly to rapidly changing needs while developing an overarching structure and plan for our public relations.

Responsibilities
Work with Brand Manager to develop a marketing communications plan including strategy, goals, budget, tactics, and material
Develop the company’s media relations strategy, seeking high-level placements in print, broadcast and online media
With Brand Manager, coordinate and execute public relations activities
Support, develop and monitor social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles, and keynote presentations
With Brand Manager, monitor, analyze and communicate PR results on a quarterly basis
Evaluate and develop opportunities for partnerships, sponsorships, and advertising on an on-going basis.
Build and maintain relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Prepare teams for outreach and presentations into various medical institutions

Requirements

• 2 years proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns
• Strong relationships with both local and national business and industry media outlets, an asset
• Exceptional writing and editing skills in both official languages
• Solid experience in development of social media plans, including blogs, Facebook, Twitter, etc.
• Degree in Marketing, Advertising, Communications or a related discipline
• Bilingual in French and English
• Understanding of current cannabis industry an asset
• Event planning experience an asset


If you are interested, please send your cover letter and CV!
 

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