Business Development Bank of Canada


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    Business Development Bank of Canada

    ADVISOR, DEMAND GENERATION AND MARKETING AUTOMATION (Temporary 5 months contract) - Montreal

    Business Development Bank of Canada Montreal (Region), Quebec

    Communications and marketing
    Reference : 59337
    Posted 5 day(s) ago | Still Open
    Permanent As soon as possible
    Business Development Bank of Canada


    No other bank is doing what we do.

    At BDC, we’re devoted to Canadian entrepreneurs. We’re also dedicated to our employees. Adaptable. Inspiring. Different. There’s a reason we like to work here and we think you’ll like it too.


    The Advisor, Demand Generation and Marketing Automation, is responsible for the overall alignment between sales and marketing. He/she establishes the processes and models to supply the sales pipeline with high-quality clients identified through the lead capture, nurturing, scoring and routing programs.
    - Define, implement and optimize demand generation and lead management components, such as lead lifecycle definition, scoring models and process integration.
    - Monitor and improve the efficiency of the marketing automation portion of the sales pipeline.
    - Design and coordinate the development and launch of effective programs that support the lead management strategy and align with business objectives, aiming to keep BDC top of mind among entrepreneurs.
    - Ensure that the lead prioritization model (lead scoring model) is continuously refined based on analytics and performance measurement to exceed marketing objectives.
    - Ensure lead routing and distribution flow by developing models that identify and assign leads effectively. Continuously improve the models to ensure consistent hand-off between marketing and sales.
    - Act as a champion for marketing automation sales tools, ensuring they are optimally used in the field; provide training material and facilitate learning sessions as needed. Collect feedback from employees in the field and continuously improve the marketing team’s offering.
    - Act as an expert user of marketing automation technology (e.g., Oracle Eloqua Marketing Cloud) and Client Relationship Management technology by leveraging best practices and mastering advanced features.
    - Coordinate with the marketing content editing team to develop topics designed to support demand generation priorities.  

    - Bachelor’s degree in marketing or related discipline
    - Five to seven years of experience in marketing or marketing-focused projects
    - Experience in email campaign management, lead management and marketing automation
    - Experience in financial services, marketing or technology/management consulting organizations is an asset
    - Experience driving the delivery of initiatives where multiple specialists are involved and not reporting to the same team
    - Strong marketing acumen and a solid understanding of the position of marketing automation and lead management within the organization
    - Knowledge of Oracle Eloqua Marketing Cloud and Microsoft Dynamics CRM is an asset
    - Ability to work under pressure and to organize work within deadlines
    - Ability to work with sales development teams to understand issues, solve them, and implement changes that increase technology adoption and sales
    - Data analysis skills and attention to detail in the context of lead conversion and management
    - Excellent business acumen with a dedication to delivering a client-centric experience
    - Superior command of Microsoft Excel (e.g.: worksheet links, array formulas, no VBA), PowerPoint (e.g.: slide masters), Word (e.g.: styles) and Visio (e.g.: BPMN 2.0 basics)
    - Excellent communication and presentation skills in English and French  

    At BDC, we value diversity in our workforce and encourage all qualified candidates to apply. We appreciate all responses and advise that only those candidates selected for an interview will be contacted.


    October 26, 2018


    This position reports to the Manager, Marketing Automation

    Benefits of the Staff Transfer directive may be provided if relocation is necessary, as per the Job Posting directive.

    Business Development Bank of Canada

    Business Development Bank of Canada

    BDC provides small and medium-sized businesses with flexible financing, affordable consulting services and venture capital. BDC supports the needs of entrepreneurs at every stage of growth. Canada’s Top 100 Employers for 2007, 2008, 2010,...

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    Business Development Bank of Canada

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