• Type of position : Permanent
• Geographic area : Quebec, Montreal (Region)

• Job field : Communications and marketing
• Main duties :
  • Marketing researcher / Analyst
• Specializations :
  • Communications, Media
  • Computer and Information Systems
  • Telecommunication / Internet

When you join Yellow Pages Group, you join a Canadian leader that prides itself on the quality of its products and the high caliber of its employees. At Yellow Pages Group, over 2,000 dynamic women and men find the challenges, training and resources required for a truly rewarding career. Our employees are part of a professional environment driven by a world-class brand, innovative marketing and cutting-edge technology. As the country's largest publisher of print and online directories, Yellow Pages Group's mission is to find the best seller for each buyer.

Summary of Role

The Search Marketing Specialist will join a growing team that is defining the SEM space for Small and Medium Sized Businesses (SMB) in Canada.

The main role is to create and manage pay-per-click campaigns using a platform that supports placement on Google, Yahoo, MSN and other Search engines. The Search Marketing specialist will be expected to manage multiple campaigns for SMB's in several different sectors of activity.

Other responsibilities include search marketing business and client level reporting as well as some SEO activities

Key Areas of Responsibility
1. Develop, manage, and maintain pay per click campaigns to client budget, term and goals - including keyword research, and ad strategy, maintaining bid prices, click through rates, and quality scores.
2. Research, build and manage key word lists by vertical to facilitate the creation and management of multiple campaigns.
3. Provide regular and on demand in depth advertiser reporting. Help sales and occasionally advertisers interpret their reports. Create and deliver consolidated business reports on a regular basis (e.g.: portfolio performance).
4. Perform SEO activities, including but not limited to creating inbound links, keyword friendly copywriting and analysis of a site's implementation of Search best practices

Education, Experience and Technical skills
* University degree or college diploma, preferably with a major in Communications, Marketing or Business
* 1-3 years direct search marketing experience
* Proven track record of results with improving search rankings
* Certified Google Advertising Professional or capable of quickly obtaining certification
Soft Skills and Competencies
* Fluent in French and English (spoken and written)
* Able to quickly gather information and create concise, effective copy
* Able to multi-task in a fast paced team environment
* Understanding of small business marketing needs
* Able to explain technical concepts to sales/advertisers

Yellow Pages Group is the leader in the electronic and print directories business in Canada. Our mission is simple, to be the #1 choice in connecting buyers and sellers. Our employees are part of a professional environment driven by our world-class brand and innovative marketing strategies. We pride ourselves on the quality of our products and the high caliber of our employees.