• Type of position : Permanent
• Geographic area : Ontario, Toronto (City of)

• Job field : Sales, purchasing and customer service
• Main duties :
  • Account Manager
  • Account Representative
  • Business Development
• Specializations :
  • Publicity / Marketing
  • Business Services
  • *Other Fields of Activity

When you join Yellow Pages Group, you join a Canadian leader that prides itself on the quality of its products and the high caliber of its employees. At Yellow Pages Group, over 2,000 dynamic women and men find the challenges, training and resources required for a truly rewarding career. Our employees are part of a professional environment driven by a world-class brand, innovative marketing and cutting-edge technology. As the country's largest publisher of print and online directories, Yellow Pages Group's mission is to find the best seller for each buyer.

SUMMARY OF ROLE

The Yellow Pages Group (YPG) is the trusted marketing advisor to small and medium sized business in Canada. The Performance Marketing Channel team is the professional advisory group within the YPG Marketing Organization that is responsible for supporting the delivery of performance media solutions and evolving our trusted marketing advisor relationship into the future.

As part of this team, the Performance Marketing Advisor (PMA) is the in-field media marketing expert, dedicated to providing value-added consulting services to our customers along side the sales organization. Their expertise extends across the media landscape from traditional directional media options to new and emerging digital solutions - more notably in the area of search engine marketing and search engine optimization.

Practically speaking this role lives and breaths within the sales organization, leveraging said expertise to assist in building, presenting and optimizing media solutions that generate the right return. This role also requires expert collaborative skills to drive revenue targets that are ultimately delivered and owned by the Media Account Consultant (MAC) sales force.

Finally, the Performance Marketing Advisor provides input in the preparation of education opportunities for MAC in partnership with a Performance Marketing Training Specialist.

KEY AREAS OF RESPONSIBILITY

1) Drive Revenue through Sales Support
Develop and implement client focused performance marketing solutions, in tandem with the MAC, for an identified group of customer accounts. Deliver expected revenue growth and renewal results as targeted.

2) Real Time Support and Education
Provide ongoing support to the MAC during all steps of the sales process - from pre-sales through to post sales. Shares wins, best practices and participates in educational efforts underpinning performance marketing solutions across YPG's growth media platforms

3) Customer Liaison
Present product solutions to customers face-to-face alongside the MAC, with an emphasis on diagnostic selling strategies that deliver the 'right fit' media solution. Be available for customer follow-up and/or queries related to performance media solutions and associated products, delivery and/or reporting.

4) Personal Expertise Seek opportunities to enhance personal knowledge around marketing/media strategies within the small to medium sized business sector and specifically performance marketing solutions within the rapidly evolving digital media universe. Ensure an ongoing expertise in this targeted field.

EDUCATION, EXPERIENCE AND TECHNICAL SKILLS
* Post-secondary degree preferred
* Minimum 5-7 years performance media sales or marketing experience within the small to medium sized business sector. Particular expertise in the field of online and search marketing is preferred.
* Strong working knowledge of concepts related to SEO, social media, local search, adwords and paid search, with preference given to those that are certified as Google Advertising Professionals
* Excellent knowledge of online and print media environments
* Excellent communication skills, written and oral in English
* Strong working knowledge of MS Office
SOFT SKILLS AND COMPETENCIES
* Proven ability to achieve results by influencing others
* Strong organizational/planning skills, complemented with excellent time management
* Ability to overcome both internal and external objections with perseverance and tact
* Excellent training and coaching skills for peer-to-peer relationships
* Personally driven toward development and continuing education around the latest online/SEM opportunities
At Yellow Pages Group, we offer an exceptional benefit plan, pension, vacation as well as educational assistance. If you are looking to take your career to the next level, click on "Apply Online" or visit our website about other career opportunities at www.ypg.com/careers.

We thank all interested applicants however, only qualified candidates will be contacted.

Yellow Pages Group is the leader in the electronic and print directories business in Canada. Our mission is simple, to be the #1 choice in connecting buyers and sellers. Our employees are part of a professional environment driven by our world-class brand and innovative marketing strategies. We pride ourselves on the quality of our products and the high caliber of our employees.