Job Title: Digital Marketing Specialist
City, Province/State, Country: Montreal, Quebec, Canada
Job Category: E - Commerce
Posting Date (dd/mm/yyyy): 12/08/2016
We are the Canadian leader in the lingerie and swimwear field with over 1,900 employees.
Our business reflects the values we adhere to: Respect - Quality - Integrity - Solidarity - Flexibility-Open Mindeness.
Our Digital Marketing specialist will have the responsibility to develop, implement, track and optimize our online marketing campaigns across all of our digital channels.
• Daily monitoring of our different programs, campaigns and SEO;
• Develop the digital marketing plan and provide weekly and monthly reports in order to evaluate if the objectives were met;
• Conduct research to keep on top of SEO, SEM and marketing trends;
• Work closely with the graphic and strategic marketing team in order to attain the desired goal of the campaign;
• Work with the Creative team in order to develop and create innovative campaigns;
•Create SEO analysis reports;
•Improve the landings pages for a better user experience (UX);
•Optimize landing pages through research and integration of keywords related to the business objectives;
•Make recommendations in regards to website’s architecture, its content, its links, and any other factor that may affect the organic SEO of a website;
•Work with the creative team for content creation and SEO oriented programming;
•Work with the web team in the development of TREES, wireframes and call-to action for effective user experience (UX) (completion of customer goals by user).
•Drive traffic to our website;
•Operate and optimize PPC & display campaigns on Google, Facebook and Social Media for Bikini Village and La vie en rose;
•Responsible for optimising and monitoring online campaigns.
•Conducting tests and inspections, collect/analyse data to identify trends and opportunities;
•Ensure optimal performance on all campaigns;
•Research and develop e-commerce and Omnichannel marketing campaigns;
•Develop, plan and implement all campaigns for digital and social network;
•Support to advertising campaigns on social media by offering creative and new ideas on attracting and retaining our clients while maximizing ROI;
•Analyze campaign performance statistics for proactive optimization, assessing trends, opportunities and challenges;
•Analyze, optimize and target the various campaigns to ensure they meet the budget, ROI and achieve objectives;
•Formulate strategies and concrete improvements and ensure their proper deployment and functioning.
•Bachelors in Marketing, Graduate certificate in e-commerce or Marketing or in a related field;
•3 years’ experience in digital marketing;
•Strong knowledge of the following tools:
•Google AdWords (certification is an asset)
•Google analytics (certification is an asset)
•Google Tag Manager
•Google Merchant / Search Console
•Google Keyword Planner
•Google Web Designer
•Strong analytical skills;
•Bilingual (written and spoken);
•Up-to-date with the latest trends and best practices in digital marketing.
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La Vie en Rose is growing rapidly; we are one of the most important lingerie retailers in Canada, with more than 1900 employees across Canada. Our vision is to bring La Vie en Rose on the forefront of lingerie and swimwear across Canada and around the world.
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