Have you hugged a co-worker today? According to a recent survey by The Creative Group, nearly four in 10 advertising and marketing executives (41%) said hugging colleagues is at least somewhat common in Canada, and 26% said it’s not out of the ordinary to greet clients that way.
But many frown upon the practice: 58% of executives interviewed said embracing co-workers in a business setting is inappropriate; 72% said they rarely, if ever, hug clients or business contacts.
“When greeting colleagues in a professional setting, it’s always best to err on the formal side, especially if you’re not very familiar with your audience and the environment,” said Lara Dodo, regional vice-president of The Creative Group in Canada.
The Creative Group offers four tips for greeting business contacts with grace: