The last time you applied for a job and didn’t get an interview, was your resume tossed on the “no” pile after someone skimmed it for only a few seconds or did the employer read it carefully and you just missed making the cut?
We had the chance to listen in while 70 recruiters met at the University of Calgary’s Haskayne School of Business to discuss what can make or break a resume. The recruiters represented a variety of industries including oil & gas, tourism, technology and financial services. Some of what we learned may surprise you.
An employer may review 100 or more resumes in an hour, with only 20-30 seconds spent on each one. “Recognize that most employers are using the resume to screen you out rather than to select you in,” says Derek Chapman, Ph.D., professor of industrial organization and psychology at the Haskayne School of Business.
“If you don’t catch my eye, you’re out,” said one recruiter. That doesn’t mean you should use bright pink paper or multi-colored lettering, but several recruiters said they don’t mind applicants including a photo. Creative photos (such as the shot an applicant included of herself in a snow suit with snowmen on either side and a caption saying “I’m the one in the middle”) might help land the interview.
However, Chapman cautions against including a photo. “A photo can be used to screen you out on the basis of your sex, age, national or ethnic origin, etc. If someone hires you for your good looks are you sure you want to work for that supervisor?”
A better way to catch an employer’s eye is to include names of well known companies you have worked for. As one recruiter explained, if you previously worked for a reputable company, it enhances your application “because they have some standards.” Employers are likely to assume you will be a good employee because you successfully passed that company’s hiring process and were well trained. If you haven’t been employed by any large companies, consider doing an internship or volunteer work for a well known organization.
Surprisingly, “name dropping” only works when mentioning companies. The recruiters said they are turned off when an applicant writes in a cover letter that they were referred by someone such as a company executive. The employers said if someone really thinks you are a good applicant that person should deliver the resume to the recruiter or phone on your behalf.
While employers want resumes that are error free, making a mistake such as addressing your cover letter to the wrong company won’t necessarily disqualify you from the job. Of course it depends on the employer. For some recruiters, that kind of mistake is inexcusable. However, many others will allow one or two mistakes — even stapling the second page upside down — as long as you have the right qualifications.
To minimize mistakes, proofread your resume. Your spell checker doesn’t know you meant to say “manager” instead of “manger”.
Another surprise is that about one-third of the recruiters at the session said they do not read cover letters. To make sure your important information doesn’t get overlooked, it should be in your resume.
Making the “Yes” Pile
Here are some additional tips to help you make the “yes” pile:
Have a conventional email address. Your name is fine; email@example.com or firstname.lastname@example.org are not.
Tailor your resume to each job you apply for. Make sure it shows you have the skills the employer is seeking for that particular position.
Use lots of white space and bullet points to help information stand out.
Include interests that are relevant to the job. If you are applying for a job in agriculture, for example, show that you have rural roots.
If you are submitting an electronic resume use a standard format such as Word to ensure it can be opened.
Don’t disclose irrelevant personal information. (“I don’t want to know you are 5’6” and weigh 195 pounds” said one employer.)
State your accomplishments rather than just your responsibilities. “For example simply stating: ‘Managed a budget of $200,000 annually for training and development’ is not nearly as powerful as ‘Reduced training and development costs by 20% while maintaining the quality and quantity of training provided to employees’,” says Chapman.
“Placing positive information at the very beginning and again at the very end of the resume helps keep the employer’s attention and capitalizes on the psychological principles of memory to work in your favor,” says Chapman. “Remember, most employers are only skimming your resume at first to make a preliminary decision. Make sure they can find your information easily.”