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10 rules for successful selling

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If you recently launched a small business, your top priority is sales.

No product or service sells itself. Sales will solve most of your problems. With enough money coming in, you can hire more people to run your business, cover your operating costs, pay suppliers, retain lawyers and accountants to manage your finances, invest in marketing, purchase better equipment and, above all else, feed your family.

Follow these 10 tips to boost sales in your small business:

• Offer quality products and services.
• Focus on the customer. Commit to doing what it takes to make them happy.
• Hire talented salespeople. Invest in training for them.
• Understand that selling is about developing relationships. Build trust with your customers by being honest, reliable and admitting any mistakes.
• Pay more attention to your existing customers than new ones. It’s far less expensive to keep a customer than to get a new one, so serve your existing customers well.
• Aim to be the best in your industry through exceptional customer care.
• Keep your promises. A client’s trust is conditional. Under-promise and over-deliver.
• Never say bad things about any of your competitors.
• Always be selling. Open your eyes and ears for new opportunities. Pursue your dream customers. Don’t wait for business to walk in the door.
• Commit to continuously improving your selling system. Invest in training, resources and tools to get better and better at selling.

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